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Media Room
Thanks for visiting our media room, where you’ll find the latest news and information about ARAnet, Inc.’s two products: ARAcontent and Adfusion. You can also check out the most recent coverage of our company and solutions.
For more information or to coordinate interviews, please contact Bob Rumpza at Rumpza Consulting, (952) 946-0946, bob@rumpzaconsulting.com.
In the News
December 16, 2009 - A Pinch of Social Media Makes a Helluva Broth – ConvinceandConvert.com
December 16, 2009 - 5 Tips to Maximize Online ROI – iMediaConnection.com
November 16, 2009 - Leverage the Reach of Local Newspapers – PR News
November 12, 2009 - Advertising’s Role in PR – PRtini
October 9, 2009 - 5 Tips to Track Beyond the Click – iMedia Connection
October 1, 2009 - Consumers' move to online news offers opportunity – PRNews
September 9, 2009 - Beyond the Click: Nine Tips to Improve Measurement – VisibilityMagazine.com
July 1, 2009 - Read All About It – Minnesota Business
April 20, 2009 - Social Media – beyond the hype – PRWeek
April 20, 2009 - Brand Mentions Preferred Over Ads – eMarketer.com
April 13, 2009 - Expert Q&A – Hispanic Digital Network, ARAnet, and PR Newswire – PRWeek
February 15, 2009 - Getting More Mileage Out of Traditional PPC Tactics – Search Marketing Standard
February 10, 2009 - Out with the Old: 4 New Ways to Bridge the Gap Between Marketing and PR – FuelNet.com
December 9, 2008 - Countering a Tough Economy: Three Steps PR Must Take to Avoid Knee-Jerk Budget Cuts – Bulldog Reporter
December 2, 2008 - Making Distinctions in Contextual Advertising – ClickZ
November 17, 2008 - How to Avoid Gridlock in Web Traffic Analysis – E-commerce Times
October 31, 2008 - An Article on Why Articles Offer Opportunity – Website Diva’s blog
October 30, 2008 - Two Clicks are Better than One – Marketer’s Lab blog
August 18, 2008 - Advertising That Doesn’t Look Like Advertising – MinnPost.com
June 13, 2008 - Firm Does its Selling with Stories: ARAnet articles, offered free to newspaper publishers, promote its clients – Minneapolis-Saint Paul Business Journal
November 23, 2007 - Brand Building on A Budget: Steps to get your name out there – Minneapolis-Saint Paul Business Journal
News releases
September 24, 2009 - Survey: Americans Increase Use of Online and Radio News Sources; Daily Newspaper and Television Use Drops - Second Year of ARAnet Survey Shows High-Income, College-Educated and Hispanics Increasingly Turning to Online News Sources
March 16, 2009 - Survey Says Americans Respond to Online Advertising that Tells a Story: New study offers glimpse into how consumers respond to online ads
March 9, 2009 - ARAnet and PR Newswire’s Hispanic Digital Network Join Forces to Give Marketers Access to Growing Hispanic Audience
February 2, 2009 - Adfusion Named to Upshot50 List of Cutting-Edge Marketing Technology Providers
January 6th, 2009 - Tough Economy Means Small Businesses Must Market Smarter:Marketing Pro Offers Tips to Help Companies Increase Return on Investment
December 16, 2008 - ARAcontent Responds to Industry Trend Toward Shorter Newspaper Articles
October 29, 2008 - Harrowing Economy Creates Opportunity for Marketers: Online Advertising Spending Trending Upward
September 25, 2008 - New Survey Says Americans View Television, Daily Newspapers
as Most Credible: Consumers Consider Free Shoppers, Magazines Least
Trusted Sources of News and Information
July 23, 2008 - ARAnet Announces New B‐to‐B Online Marketing Tool: Adfusion gives B‐to‐B marketers a way to drive qualified visitors to their Web destinations
July 17, 2008 - ARAnet Introduces Online Ad Value Metric
July 8, 2008 - ARAnet Inks Deal with TownNews.com to be Exclusive Provider
of Feature Article Content for Newspaper Web Sites
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