July 11, 2012 - Adfusion’s Panoramic Ad Platform Helps Drive Brand Lift for BMW 3 Series Redesign
Addtional Information
April 17, 2012 - Quality content is worth the price, say online marketers New survey shows marketers willing to pay more for quality, customization and results MINNEAPOLIS – April 17, 2012 –Today’s savvy marketers are embracing a variety of online tools, including social media, and they perceive quality content creation and storytelling are key to the success of their online content marketing efforts. Social content, blogging, press releases and online articles are the forms of content used most often by marketers according to the survey by Readex Research, sponsored by the Content Marketing Institute (CMI) and Brandpoint. Marketers see the best results from social content, e-newsletters and blogging. What’s more, 80 percent of survey respondents said they are willing to pay more for the added value of well-crafted, customized, professionally written copy. “We consistently hear from our clients that creative and engaging storytelling, customization and professional-level writing are priorities,” says David Olson, senior vice president at Brandpoint. “The survey results bear this out, as respondents cited those qualities as the ones they consider most important when evaluating an outsourcing partner for their content needs.” The majority (82 percent) of marketers said it’s more important that their website and blog copy be written for people rather than search engines. In fact, SEO expertise ranked fifth among the list of 11 qualities marketers want in a content provider. Marketers consider cost and high volume at a quick turnaround least important when choosing an outsourcing partner to produce content for them. Marketers also recognize the value of outsourcing. Seventy percent of survey respondents said they plan to outsource content production in the next 12 months. The top three forms of content they plan to outsource are video, infographics and online articles. “This survey affirms that marketing pros are embracing the value of online marketing, but they also acknowledge the need to stay true to certain fundamentals,” says Joe Pulizzi, founder of the Content Marketing Institute. “Quality continues to be a key requirement for success across all forms of content marketing. While the Internet continues to revolutionize the way we all do business, the need to tell a clear compelling story through our marketing efforts remains constant.” For a comprehensive report on the survey results, click here.
March 30, 2012 - Brandpoint Announces New Media Partnerships
July 25, 2011 - Brandpoint Announces Expanded Content Creation Services
March 14, 2011 - Brand Storytelling Leader Changes Name: ARAcontent is now Brandpoint
March 30, 2010 - Second Year of Survey Says Americans are Responding to Online Advertising in Greater Numbers: Consumers most likely to read and act upon articles that include brand information
March 11, 2010 - ARAcontent Now Preferred Provider of Lifestyle Articles for 1up! Media Web Sites
February 18, 2010 - Buying Decisions Survey: Young and Highly-Educated are Most Influenced by Online Sources
February 09, 2010 - Adfusion Launches New Channel to Help Advertisers Reach U.K. Consumers - Unique two-click solution now allows U.S. marketers to reach pre-qualified overseas audiences
September 24, 2009 - Survey: Americans Increase Use of Online and Radio News Sources; Daily Newspaper and Television Use Drops - Second Year of ARAnet Survey Shows High-Income, College-Educated and Hispanics Increasingly Turning to Online News Sources
March 16, 2009 - Survey Says Americans Respond to Online Advertising that Tells a Story: New study offers glimpse into how consumers respond to online ads
March 09, 2009 - ARAnet and PR Newswire’s Hispanic Digital Network Join Forces to Give Marketers Access to Growing Hispanic Audience
February 02, 2009 - Adfusion Named to Upshot50 List of Cutting-Edge Marketing Technology Providers
December 16, 2008 - ARAcontent Responds to Industry Trend Toward Shorter Newspaper Articles
September 26, 2008 - New Survey Says Americans View Television, Daily Newspapers as Most Credible: Consumers Consider Free Shoppers, Magazines Least Trusted Sources of News and Information
August 29, 2008 - Harrowing Economy Creates Opportunity for Marketers: Online Advertising Spending Trending Upward
July 08, 2008 - ARAnet Inks Deal with TownNews.com to be Exclusive Provider of Feature Article Content for Newspaper Web Sites